Tag Archives: Tesco

Tesco PayQwik takes off Nationwide

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It looks like it’s been working for them so they’re rolling it out. Payment on mobile is becoming second nature to many these days, so it’s no surprise that Tesco have done well with this especially with the £400 limit to keep those ‘big shops’ coming in.

Do I really want a separate app for separate shops? I’m not personally sure, and only time will tell when other customers jump on board.

Loyalty cards may be flagging, but for now mobile is booming. Check it out here.

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Spooky Tesco

In response to this year’s demonisation of sugar, Tesco cut confectionary from the checkout aisle. Alas! This Halloween they appear be to working even harder to get those  ££’s back through the tills.

With limited space in convenience, we discovered a jam-packed FSDU at front of store with colour-blocking stopping power using; purple aisle fins, shelf strips and header cards. All working to successfully glue shoppers’ eyes to delicious branded and OL treats on promotion.

Adjacent to the FSDU was a strategically placed spooky wobbly mirror, disrupting shoppers and engaging those selfie addicts – albeit mainly children –  that little bit longer.

7/10

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Pimms, Budweiser, Stella Artois and Lanson serve up some great POS

It’s Wimbledon season and a Tesco’s store in Wimbledon have gone all out with Stella Artois and Budweiser in-store activity, tennis ball champagne jackets from Lanson and heaps of Pimms bunting to be seen.

This level of creativity for shopper marketing is pretty impressive, but it’s made all the more so to be found in a small Tesco Express.

Come on Murray!
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Job well done!

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Great execution – A 3D Victory Arch including built in shippers – Impressive getaway in Tesco!

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Followed by a mutli-brand dumpbin.

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hey, you fancy a biscuit?

Sweeet! our McVitie’s designs in Tesco. Not too shabby!

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Meal Deal FSDU

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FSDU in Tesco promoting their take on the renowned ‘Meal Deal’, although positioned awkwardly at the end of an aisle, perhaps there isn’t enough room in this convenience store for extra displays!

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Festive Febreze FSDU

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Christmas gift themed FSDU in Tesco holding both Febreze and Ambi Pur products, most notably Febeze’s Holiday & Fall editions.

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The Bakery Project, Tesco

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Clever Puns.

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Nestled away at the back of Tesco, Hackney is Tesco’s ‘The Bakery Project’, the idea here is to encourage home baking as well as the training apprentice bakers and support of local suppliers and charities.

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The feel and layout are reminiscent of an independent bakery and there’s also an opportunity to try before you buy.

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Baking recipes line the walls which customers can tear off and take home, a great idea that will get people baking and encourage shoppers to purchase the list of ingredients in-store.

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Alternatively shoppers can browse through a catalogue of cakes which aren’t on display and can be readily ordered from this touchscreen panel.

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Coca-Cola Christmas Trucks Enter Tesco

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This Tesco store is playing host to some special displays in the form of Coca-Cola’s trademark trucks as featured in their Christmas campaign. Well positioned, parallel to the tills and featuring the slogan ‘I believe in sharing’ this display is reminiscent to some of Carrefour’s more extravagant POS.

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Another example of Coca-Cola’s Christmas truck in a different Tesco store, this time in a more compact format.

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HP Support Movember

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HP sauce are supporting Movember for the 3rd year running with some limited edition SRP and packaging sporting a Movember themed tagline and mustache but keeping with their classic product design.

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