Tag Archives: SRP

PopChips RTB SRP

Spotted, PopChips in Sainsburys Ladbroke Grove, offering up a simple but clear RTB on their new Popchips Tortilla Chips SRP with the copy “Less Guilty. More Pleasure.”

We like this because it gives the shopper a reason to choose the product vs its category competitors.

It’s a shame the creative isn¹t more impactful, the combination of colours and print techniques means that it doesn¹t really stand out.

7/10

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Gillette Kiss Packs in Boots now

How cool is that!

Currently in Boots stores, we can find the Gillette Kiss packs that we’ve designed!

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HP Support Movember

Kilburn, Hampstead, Nottinghill and shepherds bush 077

HP sauce are supporting Movember for the 3rd year running with some limited edition SRP and packaging sporting a Movember themed tagline and mustache but keeping with their classic product design.

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Ghosts, Ghouls and Gondolas

Halloween is just around the corner and over past couple of weeks retailers around the U.K have been pushing sales of all things ghastly and ghoul-like in order to cash in on October’s annual fright fest, here’s a few examples of what’s been happening in store.

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Sainsbury’s had a particularly striking Halloween themed entrance display this year, complete with fancy dress clothes rails!

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Morrison’s over head flags could be seen several aisles away, pointing the customer in the right direction.

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Brands such as McVitie’s and Haribo are also getting a makeover with limited edition product designs and SRP and special share boxes designed for trick or treating.

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Halloween trick or treat Gondola in M&S, oddly positioned back to back with a Christmas in-store promotion….stealing Halloween’s thunder?

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