Cottonelle are really homing in on the functional benefit here.
Clear claim and RTB.
Spotted, PopChips in Sainsburys Ladbroke Grove, offering up a simple but clear RTB on their new Popchips Tortilla Chips SRP with the copy “Less Guilty. More Pleasure.”
We like this because it gives the shopper a reason to choose the product vs its category competitors.
It’s a shame the creative isn¹t more impactful, the combination of colours and print techniques means that it doesn¹t really stand out.