Cottonelle are really homing in on the functional benefit here.
Clear claim and RTB.
Garnier BB’s campaign, endorsed by Holly Willoughby, is based on a refreshingly relevant beauty insight about the natural look trumping a face full of make up this summer.
With awareness around product benefits brought to life in ATL, we saw a well integrated campaign with the message reinforced through in-store activations. Garnier was able to differentiate from competitors at shelf with further education on how BB cream improves your skin’s appearance and even your morning routine.
We are no stranger to limited edition bottles by Absolut Vodka, in fact, they own the territory. But the Andy Warhol inspired bottle they’ve released this time around has shopper enthusiasts stopping, snapping, sharing and no doubt drinking vodka.
The bottle design has been inspired by his original painting which builds the aesthetic for a beautiful in-store narrative. In Asda, shoppers are stopped by the eye-catching FSDU, while the nostalgia of an Andy Warhol quote on the bottle holds them. The deal is of course then sealed by free Warhol inspired cocktail recipes – a must-have for all your artsy-craftsy drinking occasions.
We also spotted a slightly different strategy over in Sainsbury’s where they have incorporated a GWP (gift with purchase) – a limited addition Warhol cocktail shaker. Very (sm)art Absolut, very (sm)art.
It’s Wimbledon season and a Tesco’s store in Wimbledon have gone all out with Stella Artois and Budweiser in-store activity, tennis ball champagne jackets from Lanson and heaps of Pimms bunting to be seen.
This level of creativity for shopper marketing is pretty impressive, but it’s made all the more so to be found in a small Tesco Express.
Very clever way to promote 3 brands in 1 display!
Right at the entrance of the Carrefour store, this multibrand display gives a great opportunity for Unilever to communicate on the new packaging of its 3 brands: Monsavon, Rexona and Dove.
Monsavon, Rexona and Dove In order to promote their new packaging/format deodorant, Unilever