Tag Archives: FMCG

Schwartz owning the BBQ

With all that pressure to be the summer BBQ legend among your friends and family, why wouldn’t a CTA like ‘Flavour your way to the Perfect BBQ’ send the Schwartz range sailing through checkout?

We’re all guilty of pretending our flavours are homemade; but the ease and efficiency of the premix has been known to sway even the most dedicated chefs.

Schwartz has done a damn fine job to capitalise on this I’m-a-sucker-for-convenience attitude by strategically placing their FSDU by ASDA’s meat fridge, driving out of category visibility for the brand with a relevant adjacent range.

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Ghosts, Ghouls and Gondolas

Halloween is just around the corner and over past couple of weeks retailers around the U.K have been pushing sales of all things ghastly and ghoul-like in order to cash in on October’s annual fright fest, here’s a few examples of what’s been happening in store.

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Sainsbury’s had a particularly striking Halloween themed entrance display this year, complete with fancy dress clothes rails!

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Morrison’s over head flags could be seen several aisles away, pointing the customer in the right direction.

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Brands such as McVitie’s and Haribo are also getting a makeover with limited edition product designs and SRP and special share boxes designed for trick or treating.

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Halloween trick or treat Gondola in M&S, oddly positioned back to back with a Christmas in-store promotion….stealing Halloween’s thunder?

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