Here’s some examples to really show how you can make POS work hard for your brand and how you can make it hard work for shoppers to see your brand!
First, Bosch’s feature wall in Robert Dyas which leads with the call out, “What’s your project?”. This is a really useful piece in helping shoppers know which product they should be selecting for their desired (or demanded) project. A very good use of clear, easily understandable, educational POS.
Next was Hardy’s very hard working piece of promotional POS which ties in a nice, visible, clear competition application. Good!
And finally, Coca-Cola’s strange use of size! In a bid (possibly) to reflect Coke’s new, smaller 375ml bottle they’ve installed a really short display bin. Quite awkward to see and more likely to be tripped over than anything else.