Tag Archives: Christmas

SAINSBURYS AT CHRISTMAS

John Lewis and Sainburys have both activated some pretty snazzy 360 Christmas campaigns this year with a CSR focus.

Using the campaign assets we loved how the Mog TV translated in store. With little Mog foot prints strategically placed at the entrance of Sainbury’s stores guiding you to a display full of Mog cuddly toys and story books. With every purchase a donation will go to ‘Save the Children’ raising funds for child literacy. We all know that pulling at the heart strings is very effective during the holiday period, an opportunity that any good-will shopper won’t be able to refuse. 

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BAILEYS CHRISTMAS

BOOM! It’s Bailey’s time of year, with 66% of their total annual sales made during the Oct – Dec there’s no surprise that they’re activating BIG this season. We’ve pulled out 3 of their activations that gain stand-out for both their customer – shoppers and trade.

Ltd NPD – During Christmas shoppers look to trade-up to those accessible luxury products. Tapping into this insight Bailey’s have bought  back the Chocolate Luxe Bailey’s, wrapped in gold it’s sure to be a festive fav.

Gifting FSDU – The Christmas retail environment is crazy and gaining cut through in store can be trixy. Tapping into the shopper gifting mindset Bailey’s have kept it simple yet effective with display unit that communicates nothing less than ‘Gift Baileys’ with a simple gold bow. Nice!

Trade Communications – Within Shopper it’s not just about the big supermarkets but also about the impulse and convenience channels which is were it’s especially important to engage with the trade and where else better to do this than in Wholesale. Baileys are doing well here to push their dedicated counter top unit by leading with a business benefit message – now that’ll get those sales.

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RICHMOND SAUSAGES

We all know that most shoppers like to trade-up for Christmas, but what about those everyday brands, how are they going to get themselves moved from shelf this season? Bring in Richmond (no bits) sausages who have responded to this conundrum with a unique and desirable promotion that’s perfectly tailored to their target audience.

Parents are offered a chance to WIN 1 of 200,000 toy tracking chips via an on-pack promotion. The chip will reduce the chance of their child’s most treasured items and possible new Christmas present getting lost. Supported by a tear jerking TV that’s slogan is “Keeping the Family Together” we can see the Richmond sausage making a few more Christmas dinners this year.

TTL Christmas action at its finest here!

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Festive Febreze FSDU

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Christmas gift themed FSDU in Tesco holding both Febreze and Ambi Pur products, most notably Febeze’s Holiday & Fall editions.

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Mince Pies & Mulled Wine

Sainsburys try before you buy

Try some of Sainsbury’s Taste the Difference mulled wine and mince pies…

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….and while the taste lingers on your taste buds shoppers are confronted with mulled wine and mince pies FSDU. From the lack of stock the evidence is clear these stalls go well together, although oddly both positioned by the cold food aisle.

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Elfridges

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Selfridge’s gift wrapping service.

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Selfridge’s Elfridges will advise you on which gifts to buy, help you create a personalised card and let you chose bespoke gift wrapping, all for a small price of course! A great idea guaranteed ease the stress of last-minute Christmas shopping as all components of the perfect gift are within the shopper’s grasp in one condense location.

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Find The Perfect Gift For Him

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L’oreal Men Expert leveraging Christmas with a ‘Find the perfect gift for him’ branded FSDU showcasing a range of their products with its end of aisle position making it quick and easy for shoppers to take advantage of this 3 for 2 promotion!

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Coca-Cola Christmas Trucks Enter Tesco

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This Tesco store is playing host to some special displays in the form of Coca-Cola’s trademark trucks as featured in their Christmas campaign. Well positioned, parallel to the tills and featuring the slogan ‘I believe in sharing’ this display is reminiscent to some of Carrefour’s more extravagant POS.

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Another example of Coca-Cola’s Christmas truck in a different Tesco store, this time in a more compact format.

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Christmas Gift Boxes

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As the Christmas Season draws nearer gift boxes are taking centre stage at Boots on Oxford Street. Great positioning at the store entrance for these “Better than 1/2” stocking fillers!

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