It’s no secret gamification does wonders in engaging millennials. Jumping on this, ASDA have created a visually stunning immersive Halloween world, where using gamification mechanics they make sure shoppers will be tapping out their pockets.
A quick glance and our eyes stop at the full length floor sticker. Do we dare to accept the challenge? Do we love games? Surely, the kids will and while they are held up playing, mum can stroll down all the spooks. Deeper down the deal is sealed with monster headers that jump out at you, green shelf trays, and a large array of OL and branded goodies for all.
We love it because it creates a store within a store and like it or not immerses you and your £’s in it. With such visually stunning creative, it’s too bad they didn’t use gamification elements such as feedback and leader boards to further engage shoppers.