The flagship stores of Oxford Street, London are a great place to find first hand examples innovation to encourage engagement and interaction between Shopper and brand in a bid to enhance the consumer’s shopping experience.
Here are a few of my favourites:
NikeID – Nike Town, Oxford Street, London
Take a seat on one of Nike’s luxurious sofas and wait to be guided through the ultimate trainer customisation experience. Here trainers can be tailored to suit any style as you personalise up to 31 different details from materials to colour to the precise height of the sole.
Design Your Own T-shirt – Topman, Oxford Street, London
Design your own garments on swanky touchscreen panels and have them printed in 5 minutes!
In Store Barber Shop – Topman, Oxford Street, London
Topman sell everything from suits to sunglasses and now you can complete the look with the Oxford Street branches in store barber. Perfect for impromptu hair cuts but sure to get shoppers talking.
Personal Shopping Experience – Topman, Oxford Street, London
Want to be guided around the store for 30 minutes, an hour or even two (if you’re feeling really in doubt of your dress sense) then try Topman’s personal shopping experience. A nice touch, but perhaps a little gimmicky for this kind of retail store.
Guest Speakers, The Apple Store, Regent Street, London
Apple invites consumers sit in (for free) on talks by guest speakers including professionals from various industries (Simon’s Cat illustrator as seen above) to specialist tutorials on apple software such as iMovie. Great that it’s free, shows the brand cares about the customer.