Cottonelle are really homing in on the functional benefit here.
Clear claim and RTB.
One thing we do enjoy as an agency – the improvement of a shopping experience. And H&B is on top form with their new store design!
From the new ‘Scent Station’ – clear, organised and easy to navigate…
To select and create your own Oils and Vinegars – personalisation is key here!
Through to a market place to select your own dried fruit an nuts!
The experience overall is massively improved from the standard shop. H&B offer category education, interactive displays that aid navigation for those niche and sometimes high priced items.
We do question the impact on the look and feel of H&B as a brand and the value of the revamp against how/if sales increase but time will tell!