Echochamber have long been a personal source of inspiration for anyone working in the retail and shopper space, showcasing the very best in imaginative retail.
In the hard-working (dirty?) world of FMCG Shopper Marketing it’s not often that we get to leverage any of the inspiring ways to shop that non-FMCG retailers have at their fingertips, but it’s good to be clued up and aware of what’s happening – it’s a fertile testing ground and the good stuff filters through when you work with brave clients with the right brand for the right tech.
Aside from a little fandom, this example from Target Open House (Chicago), is a great example of helping shoppers get to grips with connected devices, using connected devices instore to provide product demonstrations with incredibly straight forward and approachable explanations.
Those of you in the UK can experience a lower tech (but still interesting) equivalent from John Lewis in their Smart Home. Be careful not to take your wallet with you because you could spend serious money with all the temptation on offer…which of course is the point. My personal favourite was the Samsung Family Hub refrigerator which amongst other things shows you what’s in your fridge, how long it will last and enable you to add it straight to your online shopping list. In this space, the tech is allowed to tell it’s own story with printed collateral to explain it’s benefit and let the innovations stand out on their own.
This is all music to our ears – the more technologically comfortable our shoppers become, the more we’ll know about their technological needs, the more retailers will invest in the right tech, and the more brands will be able to make use of it on the path to purchase.