Category Archives: condiments

Ariba!!

Of all the wonderful ideas agencies have, not everything can always become a reality. Happily this one did!

What started as a ludicrously unachievable idea put on the table in a brainstorm, today arrives on London’s Southbank for 3 days.

Behold! The world’s first mini Mexican restaurant – celebrating the launch of Old El Paso’s new mini tacos – invites you to stop by and enjoy the taste of Mexico on a tiny scale. It features the delights of mini waiters, mini dishes and (of course) a mini mariachi band. Plus, news that is music to every Londoner’s ears… it’s FREE.

It’s right outside the ITV studios near Waterloo.

Tomorrow 11.30am-7pm and Saturday 11.30am-5pm.
Get yourselves down there.
Bring your kids.
Take a selfie.
Eat some tiny tacos.
Tell the world.

 #MiniMexican

 

 

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Schwartz owning the BBQ

With all that pressure to be the summer BBQ legend among your friends and family, why wouldn’t a CTA like ‘Flavour your way to the Perfect BBQ’ send the Schwartz range sailing through checkout?

We’re all guilty of pretending our flavours are homemade; but the ease and efficiency of the premix has been known to sway even the most dedicated chefs.

Schwartz has done a damn fine job to capitalise on this I’m-a-sucker-for-convenience attitude by strategically placing their FSDU by ASDA’s meat fridge, driving out of category visibility for the brand with a relevant adjacent range.

Mailer-summer_4

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