Category Archives: Clothing

Big Chill…

Product trial is a fantastic way to encourage sales and we spotted a particularly engaging example in at Marks Work Wearhouse in the U.S.

Mark’s were providing an unusual in-store experience (STOP) that challenged shopper’s to test their winter clothing (HOLD) by stepping into a winter weather simulator (CLOSE).

We scored it highly against our principle of Stop, Hold, Close.

9/10

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