Category Archives: Beer Wine & Spirits

Malibu’s gone nuts with GWP

Keeping things Caribbean cool, Malibu launched their gift-with-purchase promotion – a coconut cup to enhance the consumption experience, with the clever twist of ‘collectability’.

Also treated to an on-pack Pina Colada recipe, shoppers were given inspiration to broaden their recipe repertoire. While a well executed Caribbean theme – with rope handles and all – gave them a winning creative stand out on the summer drinks gondola.
Check out the #coconutcup tag on your social media too.


Malibu1 Malibu2


Pimm’s O’Clock

So seasonally, it’s no surprise that Pimm’s have been going to town with with the introduction of promotional overlays across key accounts, tailored to suit retailers, shoppers and Pimm’s themselves.

Asda has tapped into the cultural trend of drinking out of jug jars (if you haven’t done it, try it), offering one as a GWP (gift with purchase); desirable to shoppers and true to Pimm’s brand equity. All at the very reasonable price of £8, totally appealing to the price-conscious Asda shopper.

Then there’s Morrisons who’ve introduced the Pimm’s fruit basket, an NPD (New Product Development) that sits alongside the Wine & Spirits aisle. This beauty is designed to encourage the upsell of Pimm’s, as well as delivering on Morrisons fruity desire to push more of their fresh produce to shoppers.



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