Category Archives: Beauty

Neutrogena Push to smell

Neutrogena has done something a bit special to promote its pink grapefruit product range. The unique product display incorporates a ‘push to smell’ button, which releases the distinctive signature scent.

Honestly, it must be impossible to walk past a button that says “push to smell” without pushing and smelling. Certainly a clever way of getting shoppers to interact with the brand, and give them a taste of the product’s deliciousness.

10/10

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Revlon ‘Perfumerie Collection’ at Boots

To introduce its New ‘Perfumerie Collection’, Revlon has built a POS where shoppers can take the scented papers off the display and smell the new collection.

Great way to discover the new collection!
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