Tiny Video Content Tags

Video beats images online, so it was interesting to see this being used on POS and promoted in Campaign.

adidas-video

It looks brilliantly simple; attach the tag to your product, and when opened a teeny 2.4″ screen plays whatever content you need.

When it comes to more complex products, or for an engaging promotion this could be a great way to add interest and push to close the shopper.

The barrier of course is in people knowing it’s there!

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