We saw a nice little promotion in-store over the weekend for Heinz – partnering with Hovis. In Tesco Extra in Leytonstone they were claiming “Lunch Sorted!” with ‘Free Hovis’ bread when you buy Heinz soup or baked beans.We liked it because it had great visibility around store – placement in both bread aisle and tins aisle as well as additional displays around the store. It’s quite disruptive (‘free’!), has a good variety of displays inc. aisle fins, floor stickers, and encourages usage of the product. Plus a great activation for the thrifty/ slimming down mindset of the post Christmas shopper.