This one’s all the way from the USA but definitely worth a look…
Last Halloween, one ‘mom’ decided to paint a pumpkin teal blue to say that her house was a safe house for kids with food allergies to trick or treat at. It went viral.
Building on this momentum, Safeway created an engaging piece of POS in Illinois. Situated at front of store, shoppers were stopped in their tracks by the familiar teal pumpkins, complemented by education about food allergies and navigation to the confectionary aisle.
Once in aisle, gluten free and peanut free confectionary brands had come together on educational aisle fins, reminding the shoppers of the importance of safe trick or treating. Considering that the rate of peanut allergies have quadrupled since 1997, we couldn’t like this more!