In response to this year’s demonisation of sugar, Tesco cut confectionary from the checkout aisle. Alas! This Halloween they appear be to working even harder to get those ££’s back through the tills.
With limited space in convenience, we discovered a jam-packed FSDU at front of store with colour-blocking stopping power using; purple aisle fins, shelf strips and header cards. All working to successfully glue shoppers’ eyes to delicious branded and OL treats on promotion.
Adjacent to the FSDU was a strategically placed spooky wobbly mirror, disrupting shoppers and engaging those selfie addicts – albeit mainly children – that little bit longer.