Monthly Archives: November 2015

ASDA Halloween

It’s no secret gamification does wonders in engaging millennials. Jumping on this, ASDA have created a visually stunning immersive Halloween world, where using gamification mechanics they make sure shoppers will be tapping out their pockets.

A quick glance and our eyes stop at the full length floor sticker. Do we dare to accept the challenge? Do we love games? Surely, the kids will and while they are held up playing, mum can stroll down all the spooks. Deeper down the deal is sealed with monster headers that jump out at you, green shelf trays, and a large array of OL and branded goodies for all.

We love it because it creates a store within a store and like it or not immerses you and your £’s in it. With such visually stunning creative, it’s too bad they didn’t use gamification elements such as feedback and leader boards to further engage shoppers.

8/10

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TEAL PUMPKINS

This one’s all the way from the USA but definitely worth a look…

Last Halloween, one ‘mom’ decided to paint a pumpkin teal blue to say that her house was a safe house for kids with food allergies to trick or treat at. It went viral.

Building on this momentum, Safeway created an engaging piece of POS in Illinois. Situated at front of store, shoppers were stopped in their tracks by the familiar teal pumpkins, complemented by education about food allergies and navigation to the confectionary aisle.

Once in aisle, gluten free and peanut free confectionary brands had come together on educational aisle fins, reminding the shoppers of the importance of safe trick or treating. Considering that the rate of peanut allergies have quadrupled since 1997, we couldn’t like this more!

10/10

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Spooky Tesco

In response to this year’s demonisation of sugar, Tesco cut confectionary from the checkout aisle. Alas! This Halloween they appear be to working even harder to get those  ££’s back through the tills.

With limited space in convenience, we discovered a jam-packed FSDU at front of store with colour-blocking stopping power using; purple aisle fins, shelf strips and header cards. All working to successfully glue shoppers’ eyes to delicious branded and OL treats on promotion.

Adjacent to the FSDU was a strategically placed spooky wobbly mirror, disrupting shoppers and engaging those selfie addicts – albeit mainly children –  that little bit longer.

7/10

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