Lucozade Sport x Rugby

Tapping into the mental availability from the ATL, Lucozade Sport has offered consumers a promotion that gives them a chance to win official England, Scotland, Ireland and Wales rugby shirts every 80 minutes (how long a match lasts for – nice touch) offering shoppers a strong incentive for purchase.

All of this has put Lucozade into the Rugby conversation across their channels. Smart considering that they’re not an official RWC partner, so as you can see they’re being careful to avoid explicit mentions of the tournament on the promotion. 😉

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