Neutrogena Push to smell

Neutrogena has done something a bit special to promote its pink grapefruit product range. The unique product display incorporates a ‘push to smell’ button, which releases the distinctive signature scent.

Honestly, it must be impossible to walk past a button that says “push to smell” without pushing and smelling. Certainly a clever way of getting shoppers to interact with the brand, and give them a taste of the product’s deliciousness.




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