Malibu’s gone nuts with GWP

Keeping things Caribbean cool, Malibu launched their gift-with-purchase promotion – a coconut cup to enhance the consumption experience, with the clever twist of ‘collectability’.

Also treated to an on-pack Pina Colada recipe, shoppers were given inspiration to broaden their recipe repertoire. While a well executed Caribbean theme – with rope handles and all – gave them a winning creative stand out on the summer drinks gondola.
Check out the #coconutcup tag on your social media too.

8/10

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