Coca Cola T-shirt giveaway

Hot on the current trend of tweet-activated vending machines, Coca Cola set up camp in Victoria Station to continue its masterbrand push. With ambassadors manning the installation, people of the public walked away a branded t-shirt heavier after tweeting about their favourite Coke, using the promotional hash tag.

With the hustle and bustle of Victoria Station, the activation gave the brand a nice amount of visibility and traffic.

9/10

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