Mondelez – Holographic Display Ads

That’s right – Holographic ads are now in-store. What a time to be alive!

Mondelez, the organisation behind confectionary brands such as Orea, TUC, Belvita, Milka, Trident and so forth, have become the first to bring holographic display ads to the supermarket aisle in the U.S.

As part of its #PassTheLove campaign, the new display features a rotating 3D soccer ball upon which is projected a short clip of American soccer star Alex Morgan. The display aims to introduce consumers to famous brands Ritz, Honey Maid and Chips Ahoy!

With the ability to provide both audio and visual content the ad clearly delivers on stopping power, helping the featured brands stand out from competitors. However, it is unclear whether shoppers will be receptive to this kind of in-store technology.

Regardless, it will be interesting to see how such innovation might be used in future to deliver value to shoppers.

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