Monthly Archives: September 2015

Cottonelle

Cottonelle are really homing in on the functional benefit here.

Clear claim and RTB.

10/10

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10.

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Coca Cola T-shirt giveaway

Hot on the current trend of tweet-activated vending machines, Coca Cola set up camp in Victoria Station to continue its masterbrand push. With ambassadors manning the installation, people of the public walked away a branded t-shirt heavier after tweeting about their favourite Coke, using the promotional hash tag.

With the hustle and bustle of Victoria Station, the activation gave the brand a nice amount of visibility and traffic.

9/10

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Neutrogena Push to smell

Neutrogena has done something a bit special to promote its pink grapefruit product range. The unique product display incorporates a ‘push to smell’ button, which releases the distinctive signature scent.

Honestly, it must be impossible to walk past a button that says “push to smell” without pushing and smelling. Certainly a clever way of getting shoppers to interact with the brand, and give them a taste of the product’s deliciousness.

10/10

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Malibu’s gone nuts with GWP

Keeping things Caribbean cool, Malibu launched their gift-with-purchase promotion – a coconut cup to enhance the consumption experience, with the clever twist of ‘collectability’.

Also treated to an on-pack Pina Colada recipe, shoppers were given inspiration to broaden their recipe repertoire. While a well executed Caribbean theme – with rope handles and all – gave them a winning creative stand out on the summer drinks gondola.
Check out the #coconutcup tag on your social media too.

8/10

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Yummy Stopping Power

The entrance to the SuperValu store in Dingle (one of Kerry’s finest towns, we’re talking Ireland here) had an amazing array of cakes and doughnuts… the smell alone would’ve broken even the most strong-willed of shoppers to resolve the carbs.

Something that the obesity police may frown at but a very strong incentive to explore the store and part with euros.

9/10 for yummy stopping power

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Mondelez – Holographic Display Ads

That’s right – Holographic ads are now in-store. What a time to be alive!

Mondelez, the organisation behind confectionary brands such as Orea, TUC, Belvita, Milka, Trident and so forth, have become the first to bring holographic display ads to the supermarket aisle in the U.S.

As part of its #PassTheLove campaign, the new display features a rotating 3D soccer ball upon which is projected a short clip of American soccer star Alex Morgan. The display aims to introduce consumers to famous brands Ritz, Honey Maid and Chips Ahoy!

With the ability to provide both audio and visual content the ad clearly delivers on stopping power, helping the featured brands stand out from competitors. However, it is unclear whether shoppers will be receptive to this kind of in-store technology.

Regardless, it will be interesting to see how such innovation might be used in future to deliver value to shoppers.

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6/10

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