BIC – Back To School

Spotted over the weekend in J Sainsbury’s Hampton, a BIC in store 3D display, activating around the back to school period.  Leveraging the BIC brand colour and iconic school bus shape, this FSDU delivered great stopping power and stand out at front of store, along with a strong CTA instant win promotion ‘Win £10 every 10 mins.’

Bic_01

However, on closer inspection the promotion wasn’t clear and only ran on the Cristal range of pens (one of the many SKUs featured on the display). The stock lacklustre, especially in a competitive market as the front of store had bags of black biros on display also.

Bic_03

There was a lot of cardboard used for a few bags of black biros.

Bic_02

The display’s high visibility advantage could’ve been more relevant if sited in the uniform aisle.

6/10

Tagged , , ,

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

%d bloggers like this: