Monthly Archives: July 2015

Leon

Sometimes you come across such a smart piece of promotional activity that you have to put on the kettle, sit down with a cuppa and a Hob Nob and reflect on it for a minute.

Which is exactly what we did for Leon’s ‘Lean & Clean’ promotion anyway.

The promo communicated with their health-conscious target market by creatively placing an offer that couldn’t be ignored on parked bikes near the Chancery Lane restaurant. This, and the unexpected element of ‘free breakfast with your coffee’ (as opposed to the expected ‘coffee with breakfast’) leads us to believe that high redemption and increased footfall of returning customers was a well-received outcome.

And of course throwing in a cheeky little hashtag never goes astray. #LEONBREAKFAST gave people reason to share their delicious “foodshots”, so that’s organic social amplification in the bag.

10/10 for creativity and appeal to target audience!

Leon

Pimm’s O’Clock

So seasonally, it’s no surprise that Pimm’s have been going to town with with the introduction of promotional overlays across key accounts, tailored to suit retailers, shoppers and Pimm’s themselves.

Asda has tapped into the cultural trend of drinking out of jug jars (if you haven’t done it, try it), offering one as a GWP (gift with purchase); desirable to shoppers and true to Pimm’s brand equity. All at the very reasonable price of £8, totally appealing to the price-conscious Asda shopper.

Then there’s Morrisons who’ve introduced the Pimm’s fruit basket, an NPD (New Product Development) that sits alongside the Wine & Spirits aisle. This beauty is designed to encourage the upsell of Pimm’s, as well as delivering on Morrisons fruity desire to push more of their fresh produce to shoppers.

10/10

Pimms

Tagged , ,