DAD You’re Gr-r-reat

Last week, in the lead up to Father’s Day, Kellogg’s jumped on the personalisation band wagon with a special-edition pack where they boldly replaced the name of the product (Frosties) with DAD – stopping shoppers in their tracks.

Shoppers were then held by a mashing up of Frosties very own tag line with the occasion – ‘DAD’ You’re Gr-r-reat – and the deal was closed with the supporting price promotion.

That, dear friends, is an example of the STOP, HOLD, CLOSE principles; a good indication of a well-structured piece of shopper marketing, which put Frosties on the menu for dads across the nation.



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