Coca-Cola Master Brand

We spotted Coca-Cola’s new master brand activity in Morrisons. The “Choose happiness” campaign was very much in evidence, equally heroing the 4 variants of Coca-Cola which was given similar creative support and display. The range had very much been reduced to be consistent across each variant – stripping out a number of SKUs for Coca-Cola and Diet Coke.

We also saw the master brands graphically led print ad not so far away from store, providing consistency through the line.

7/10

Coke masterbrand in storecoke_masterbrand

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