PopChips RTB SRP

Spotted, PopChips in Sainsburys Ladbroke Grove, offering up a simple but clear RTB on their new Popchips Tortilla Chips SRP with the copy “Less Guilty. More Pleasure.”

We like this because it gives the shopper a reason to choose the product vs its category competitors.

It’s a shame the creative isn¹t more impactful, the combination of colours and print techniques means that it doesn¹t really stand out.

7/10

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