Holiday seasons provide a great opportunity for brands to activate in store, the only issue is that’s no secret which means that loads of brands are competing for shopper attention, and for an occasion like Easter the challenge becomes how to stand out in a sea of bunnies and eggs?
Answer: make yours bigger! Across the channel in a Carrefour, Lindt harnessed some mega stopping power with the use of a very large ‘Lapin Or’ on top of an equally as large product display. To coincide with this there was a prize promotion that offered you the chance to win a range of goodies, delivering real incentive to not only stop and notice, but to pick up and buy as well. We think this one’s gold.