Lindt’s Big Bunny

Holiday seasons provide a great opportunity for brands to activate in store, the only issue is that’s no secret which means that loads of brands are competing for shopper attention, and for an occasion like Easter the challenge becomes how to stand out in a sea of bunnies and eggs?

Answer: make yours bigger! Across the channel in a Carrefour, Lindt harnessed some mega stopping power with the use of a very large ‘Lapin Or’ on top of an equally as large product display. To coincide with this there was a prize promotion that offered you the chance to win a range of goodies, delivering real incentive to not only stop and notice, but to pick up and buy as well. We think this one’s gold.

8/10

lindtt

Tagged , , , ,

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

%d bloggers like this: