The Mother’s Day partnership between M&S and Pearl & Dean was a nice idea, offering an experience through a ‘buy one get one free’ promotion on tickets to the cinema when you spend £20 in store.
Perhaps it’s because it’s a good way to hang out in silence, but according to a hot PR stat, 68% of us agree that cinema is an exceptional way to spend time with loved ones.
However, we’re not sure that teaming up with ‘The Second Best Exotic Marigold Hotel’ film was the right way to counteract the old-lady-shop brand association. You’d think that when the food on your shelves is out-cooling the clothes on the racks, the brand team might have worked a bit harder in attracting an audience that’s not dying out (sorry).
Either way M&S were the only big supermarket to offer up something a little extra alongside chocolates and flowers this Mother’s Day so we salute you.