VO5 uses fashion and glamour cues to stop shoppers in Superdrug

This particular display dazzled shoppers with flashing lights – the kind you’d find around a dressing room mirror. It created great stopping power using the following strategies:

1)      The use of flashing lights in a dark store environment

2)      Frame working the association people have between styling hair and mirror lights

3)      Providing leaflets guiding shoppers on how to create styles using VO5 products

4)      Unisex appeal – products and solutions provided for men and women

Score: 8 out of 10


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