Candy Kittens

Brain child of McVites heir and star of Made in Chelsea ( a UK reality TV show), Jamie Laing’s Candy Kitten POS product displays work well in multiple pop up store locations across the UK, as well as in the Selfridge’s confectionery aisle last Summer.

The cat shaped FSDU offers a physical manifestation of the brand’s cat shaped logo, smart and sweet, teamed with a set of variant call-out FSDUs that offer coloured navigation of flavours for shopper ease.

This effective disruption has seen a brand seemingly conceived as a joke on a reality TV show has become the number-one confectionery range sold in Selfridges, and is now selling more than 7,000 bags a week in Waitrose.

Discovered on Instagram this shows that you can find in store inspiration from the comfort of your own phone.

9/10

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