Monthly Archives: July 2014

Odd, better, best!

Here’s some examples to really show how you can make POS work hard for your brand and how you can make it hard work for shoppers to see your brand!

First, Bosch’s feature wall in Robert Dyas which leads with the call out, “What’s your project?”. This is a really useful piece in helping shoppers know which product they should be selecting for their desired (or demanded) project. A very good use of clear, easily understandable, educational POS.

Next was Hardy’s very hard working piece of promotional POS which ties in a nice, visible, clear competition application. Good!

And finally, Coca-Cola’s strange use of size! In a bid (possibly) to reflect Coke’s new, smaller 375ml bottle they’ve installed a really short display bin. Quite awkward to see and more likely to be tripped over than anything else.

photo 1photo 2 photo 3

Tagged , , , , ,

Nivea helping the shopper to make their choice

Here’s a great bit of interactive education from Nivea that we spotted  in Boots.

The Spinning Wheel takes up minimal space and provides a genuine chance to help shoppers make an informed choice which will give them most benefit – tying that shopper closer to the brand.

photo 1 photo 3

 

 

Pimms, Budweiser, Stella Artois and Lanson serve up some great POS

It’s Wimbledon season and a Tesco’s store in Wimbledon have gone all out with Stella Artois and Budweiser in-store activity, tennis ball champagne jackets from Lanson and heaps of Pimms bunting to be seen.

This level of creativity for shopper marketing is pretty impressive, but it’s made all the more so to be found in a small Tesco Express.

Come on Murray!
20140629_140650
20140629_14053320140629_140720

Tagged , , , , , , ,