Monthly Archives: June 2014

Budweiser have the Golden Ticket … and Bottle

As part of Budweiser’s shiny new World Cup campaign how can you not notice and just HAVE TO BUY these limited edition Golden Budweiser bottles. The iconic trophy bottle is available to fans and beer drinkers alike in over 40 countries.

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Selfridges and Sony World Cup Fever

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Walking around Selfridges London it was clear to see they had gone all out with their impressive World Cup display.Throughout the section their was :

  • World Cup trophy replicas
  • Corner Flags
  • Life Size goals
  • Authentic 3G Turf

The display located in the electronics section created an exciting consumer experience and created a buzz about the SONY products that were displayed alongside it.

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Chanel Pop Up – A slice of luxury

Selfridges_Chanel Stand_June 2014

Browsing in Selfridge’s (London) Chanel Pop up Stand:

  • 3 separate sets of make-up presented to achieve the perfect looks (shame there wasn’t a multi buy 😉 )
  • An interactive IPad – to discover the range, the looks and more
  • Set up in the ‘Women’s street Fashion’ area so more accessible whilst browsing the likes of Topshop – but I believe you still had to go to the beauty and make up area of the store to buy anything.

Great visit, topped off with their current ‘Beauty Project’ which lead to a Rio carnival style experiential dancing through the beauty hall!

http://style.selfridges.com/whats-on/beauty-project-launch-selfridges

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