Holland and Barretts we salute you!

One thing we do enjoy as an agency – the improvement of a shopping experience.  And H&B is on top form with their new store design!

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From the new ‘Scent Station’ – clear, organised and easy to navigate…

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To select and create your own Oils and Vinegars – personalisation is key here!

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Through to a market place to select your own dried fruit an nuts!

The experience overall is massively improved from the standard shop.  H&B offer category education, interactive displays that aid navigation for those niche and sometimes high priced items.

We do question the impact on the look and feel of H&B as a brand and the value of the revamp against how/if sales increase but time will tell!

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