Lovely bit of secondary placement from Minute Maid. Cereal and Orange juice – who would have thought!
Buy two packs of sweets and get a free t-shirt! Nice and colourful – great stand out!
Great Rimmel Display! Product displayed beautifully, hero product – mascara on the front.
Take away leaflet – for how to get the look!
What’s a shame here is the displays placement – squeezed in-between two permanent displays you miss the designed side panels that help carry the campaign theme. Thought: Space is of the essence in London so it’s an easy compromise to make and ensure the product is in the right place!
Hot on the heels of the Robinsons Squash’d launch, Go Splash a new brand was spotted in Boots by the chiller cabinet and placed right by the bottled water. Available in 5 flavours, including “energy” and “low calorie” varieties there was plenty of choice for all. Each bottle provides up to 30 glasses of squash. (Vs. 20 glasses from its competitor Robinsons)
However, it seems you really are paying for convenience as it costs £2.99 a go!
One thing we do enjoy as an agency – the improvement of a shopping experience. And H&B is on top form with their new store design!
From the new ‘Scent Station’ – clear, organised and easy to navigate…
To select and create your own Oils and Vinegars – personalisation is key here!
Through to a market place to select your own dried fruit an nuts!
The experience overall is massively improved from the standard shop. H&B offer category education, interactive displays that aid navigation for those niche and sometimes high priced items.
We do question the impact on the look and feel of H&B as a brand and the value of the revamp against how/if sales increase but time will tell!