Lurpak sampling campaign in Waterloo station

This morning, Lurpak was giving out Orange & Cardamom shortbread in Waterloo station.

The sample looks great, tastes amazing but we’re missing something.

What is the call to action here? What is the next step?

In order to drive even more awareness to the product range and product purchase, we would recommend extra information on the product range or a coupon inside the sample.

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