Monthly Archives: April 2014

Out with the old… in with the… old!

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When is NEW not the most powerful word in a freezer? When it’s OLD.  This made the team here chuckle!

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A free sticker?

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Relentless ‘free sticker’? Really? Interestingly the wobbler hides loads of competitor product in the fridge.

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Sharability

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Cadbury’s ‘Sharing’ standee perfect for convenience.

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Lurpak sampling campaign in Waterloo station

This morning, Lurpak was giving out Orange & Cardamom shortbread in Waterloo station.

The sample looks great, tastes amazing but we’re missing something.

What is the call to action here? What is the next step?

In order to drive even more awareness to the product range and product purchase, we would recommend extra information on the product range or a coupon inside the sample.

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Fun in the Freezer Aisle

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‘Cook’  luxury freezer meals in convenience (Budgens) – looks great and clearly lands frozen around convenience missions.

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Stackability

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Great ‘stackable’ permanent fixture from Kellogg’s – albeit filled with Go Ahead!

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Revlon ‘Perfumerie Collection’ at Boots

To introduce its New ‘Perfumerie Collection’, Revlon has built a POS where shoppers can take the scented papers off the display and smell the new collection.

Great way to discover the new collection!
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Convenience… That’s what it’s about!

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Branded promotional shipper unit for convenience FOS display.  Get those giant crisp bags under control!

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Stackability!

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Stackable crisps POS every retailers heaven!

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