Monthly Archives: October 2013

Ghosts, Ghouls and Gondolas

Halloween is just around the corner and over past couple of weeks retailers around the U.K have been pushing sales of all things ghastly and ghoul-like in order to cash in on October’s annual fright fest, here’s a few examples of what’s been happening in store.


Sainsbury’s had a particularly striking Halloween themed entrance display this year, complete with fancy dress clothes rails!

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Morrison’s over head flags could be seen several aisles away, pointing the customer in the right direction.


Brands such as McVitie’s and Haribo are also getting a makeover with limited edition product designs and SRP and special share boxes designed for trick or treating.

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Halloween trick or treat Gondola in M&S, oddly positioned back to back with a Christmas in-store promotion….stealing Halloween’s thunder?

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Fright Nite


Scaring the shopper away or Great disruption!?

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Skylanders Corner

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HMV have dedicated an entire corner of their Oxford Street store to the new Skylanders Swap Force game, sure to grab any shoppers attention.

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Try Before You Buy

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A Great way to promote a new product, free samples!

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